Aquaphor Launches Its First-Ever Daily Lotion & Cream Line

Aquaphor announced the launch of the new Aquaphor Hydrating Daily Lotion and Aquaphor Moisturizing Cream, the brand’s first-ever lotion and cream line for everyday face and body care. 

An Aquaphor study found that 70% of women experience skin sensitivity, and the daily moisturizer category has been dominated by brands that prioritize either hydration or lightness. 

With the Hydrating Daily Lotion and Moisturizing Cream, Aquaphor delivers what the category has been missing: intense hydration in a lightweight formula that absorbs quickly, doesn’t clog pores, and is backed by a century of dermatological science.

Aquaphor Hydrating Daily Lotion delivers 72 hours of lightweight, breathable hydration for normal to dry, sensitive skin, while Aquaphor Moisturizing Cream features shea butter for a richer, 48-hour moisture formula designed for dry, sensitive skin. 

Patricia Popowich, Brand Director of Aquaphor at Beiersdorf, said:

“Aquaphor has been known as an ointment for a long time – and now we are entering a new era. It took us years to perfect these formulas, and the result is an Aquaphor you’ve never seen before: a gentle skincare line that is lightweight, fast-absorbing, and suitable for everyone with normal to dry, sensitive skin, especially for Gen Z and Millennial consumers who may be more likely to experience some type of skin reactivity. We couldn’t have done it without our Beiersdorf dermatologist advisors who tested and gave us feedback throughout this process. As a therapeutic skincare brand, Aquaphor’s credibility starts at the dermatologist’s office – and their recommendations have made us the leader we are today.”

Aquaphor Hydrating Daily Lotion offers 72 hours of hydration and is enriched with a 6% blend of Hyaluronic Acid, 3 Ceramides, Glycerin and Hydra-3 Restore (Bisabolol, Vitamin E and Panthenol). Designed for normal to dry, sensitive skin, and made for face and body.

Aquaphor Moisturizing Cream offers 48 hours of moisture, enriched with a 9% blend of Hyaluronic Acid, 3 Ceramides, Glycerin, Shea Butter and Hydra-3 Restore (Bisabolol, Vitamin E and Panthenol). It is for dry, sensitive skin and made for face and body.

Both are accepted by the National Eczema Association and are hypoallergenic, fragrance-free, non-comedogenic, and free of parabens, silicones, and dyes.

Both products are rolling out nationwide at mass retailers and drugstores, such as Walmart, Target, Amazon, and more. 

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